This is a serious question and I have a serious answer. See if you can guess it. If so add a comment.
You can substitute “FooPub” for “Elsevier” where FooPub is any #scholpub such as ACS, PLoS, Wiley, BMC, etc.
You can substitute Eastern Water, Scottish Power, First Capital Connect (a train operator) and many others for “British Gas”.
I shall continue to turn my attention to content-mining in the next few posts.